Gastroenterology & Hepatology Department at Stanford

Built with:

Adobe Experience Manager (AEM)

Challenge:

The Department of Gastroenterology and Hepatology wanted to reimagine its website as both a showcase of its mission and vision and a practical resource for patients, physicians, and potential fellows. Their existing content was spread across two separate sites, which made it harder to present a clear identity and provide easy access to critical information.

Solution:

Wired Moon partnered with the Gastroenterology and Hepatology team to merge two sites into one best-in-class digital presence within the School of Medicine’s Adobe Experience Manager framework. A new, comprehensive Patient Care section was developed, and the site was streamlined to improve usability, consistency, and long-term sustainability. Our work included:

• Definition and strategy (UX consulting and team vision sessions)
• Information architecture to guide clear navigation
• Content strategy to shape structure and flow
• Refined page layouts that are both elegant and efficient
• Image consulting, selection, and management
• Content entry optimized for the web
• Quality assurance and style guide development
• Ongoing maintenance and support