Division of Neonatal and Developmental Medicine at Stanford

Built with:

Adobe Experience Manager

Challenge:

The Division of Neonatal and Developmental Medicine at Stanford Medicine needed a modernized digital presence that could serve a diverse audience, from families of newborns and premature infants to researchers, fellows, and referring physicians. Their existing site needed stronger visual cohesion, clearer navigation, and improved search visibility to help visitors quickly find clinical resources, research programs, and faculty information.

Solution:

Wired Moon partnered with the Neonatal and Developmental Medicine team to deliver a refreshed, user-friendly website within Stanford Medicine’s Adobe Experience Manager framework. Key updates included:

• Visual strategy to establish a warm, professional look appropriate for a patient-facing clinical program
• Content strategy to clarify messaging across multiple distinct audiences — patients, families, researchers, and fellows
• Image selection and strategy for a more engaging and trustworthy experience
• Refined page layouts and navigation for improved usability across devices
• Copy consultation to strengthen SEO performance and search visibility