Digital Visibility Assessment
Find out what your website is actually doing.
Thinking about a redesign, or getting more from the site you have? Both start with evidence.
Two decisions. One first step.
You are weighing a redesign
A redesign is a series of decisions about what to keep. We read which pages earn their traffic and which nobody has ever found, recommend what carries over, and record a baseline so the new site can be measured against the old.
You want more from the site you have
Most of it works. We check what your tools are actually collecting, then recommend what to fix first, what can wait, and what is not worth touching at all.
Either way, we find the gaps between what your site does and what it was built to do, and tell you which are worth closing.
What We Examine
The instruments exist. Most sites are not using them properly.
Six questions, every one read from instruments you already own or that we set up for you and hand over.
What your site looks like to a search engine.
Every page, its title, description, headings, links and images, and where the gaps are.
What your data already shows.
Analytics and Search Console read properly, with a written baseline you keep.
Where your visitors and inquiries actually come from.
Paid, organic, direct and referral, reconciled against your own records rather than a platform’s self-report.
How you compare with peers.
The organizations your audience also looks at, on the terms they actually search.
Whether AI answers can see you.
How often your pages appear in Google’s AI results, and what on your site governs whether an assistant can use them.
Speed and mobile.
Measured, not guessed.
Know what to change, and whether it worked.
You get ranked recommendations, each tied to something we measured and to the goals you set at the start. They show which changes are likely to matter before you spend on them, and which pages to leave alone. We also record a baseline.
We recommend reading the same numbers again a few months after your changes, so you can see what they did. It runs on your own Analytics and Search Console, so you can check every number yourself.
LET’S TALK
What would you like your website to do?
Tell us what you are trying to achieve, and we will show you how an assessment can help you get there.