Blood and Marrow Transplantation & Cellular Therapy Division at Stanford

Built with:

Adobe Experience Manager (AEM)

Challenge:

The Blood and Marrow Transplantation & Cellular Therapy Division at Stanford Medicine is a nationally recognized leader in transplantation science and cellular immunotherapy. Their existing site needed stronger visual cohesion, clearer organization, and improved navigation to serve a wide range of visitors: patients and families navigating serious diagnoses, researchers, fellows, and referring physicians.

Solution:

Wired Moon partnered with the BMT-CT team to deliver a refreshed digital presence within Stanford Medicine’s Adobe Experience Manager framework. We focused on building a clear, audience-aware structure that reflects the division’s depth of expertise while making critical information easy to find. Our work included:

• Content strategy to organize clinical, research, and education content across multiple distinct audiences: patients, families, fellows, and referring physicians
• Visual strategy to establish a professional, trustworthy look appropriate for a clinical and research environment
• Image strategy to guide a more engaging and credible visual experience
• Refined page layouts and navigation for improved usability across devices
• Copy consultation to strengthen messaging clarity and SEO performance