Beckman Center for Molecular and Genetic Medicine

Built with:

Adobe Experience Manager (AEM)

Challenge:

The Beckman Center, a long-term Wired Moon partner, needed a redesigned website that would both modernize its digital presence and support specialized functionality. Beyond a refreshed look and feel, the site required a custom application to streamline internal processes and provide resources to the Stanford community.

Solution:

Wired Moon collaborated with the Beckman Center team to deliver a flexible, elegant site built in Adobe Experience Manager (AEM), with a custom Seed Grant Proposal Submission system developed using the Laravel framework. The redesign introduced custom graphics and banners to establish a distinct presence within the Stanford digital ecosystem, while improving usability and sustainability. Our work included:

• Definition and strategy to align goals and direction
• Design strategy for a polished, cohesive look
• Custom visual design (graphics and banners)
• Information architecture to improve navigation
• Content strategy to organize structure and flow
• Visual layouts for consistency and clarity
• Custom programming for the Seed Grant Proposal Submission system
• Quality assurance across browsers
• Search engine optimization (SEO) for visibility
• Social media consulting to strengthen digital presence