Stanford Breast Cancer Program

Built with:

Adobe Experience Manager (AEM)

Challenge:

The Breast Cancer Program at the Stanford Cancer Institute brings together nearly 50 breast oncology faculty across research, clinical care and training. It needed a website of its own.

The site had to present the program’s research, its fellowship training and its resources for patients in one place, for very different audiences.

Solution:

Wired Moon built a new site that gives each audience a clear path, from researchers and trainees to patients and supporters. Key work included:

• Visual strategy for a clean, consistent look
• Content strategy to organize research, training, patient care and giving
• Image selection that puts the program’s people front and center
• Copy consultation to strengthen SEO
• Page builds on Stanford Medicine’s AEM platform